Keygum

Terms of Service

Version: 2026-05-01 Effective date: 2026-05-01 Status: Draft — currently under legal review. Not yet ratified by external counsel.

These Terms of Service (the "Terms") form a binding legal agreement between Keygum AB (a private limited company registered in Sweden; "Keygum," "we," "us") and the business customer identified in the Keygum account (the "Customer," "you"). By creating an account, clicking an acceptance control, or using the Keygum platform, you agree to these Terms. If you do not agree, do not use the service.

Keygum is a business-to-business service. These Terms do not grant rights under the EU Consumer Rights Directive (Directive 2011/83/EU) or the Swedish Distance and Off-Premises Contracts Act (Lag (2005:59) om distansavtal och avtal utanför affärslokaler). There is no 14-day right of withdrawal (ångerrätt). You represent that you are acting for purposes within your trade, business, or profession.

1. Definitions

  • Service: the Keygum API, dashboard, and any associated software that lets you publish, schedule, and manage content across third-party social-media platforms.
  • Customer Content: all text, images, video, metadata, configuration, and other materials that you upload, create, or transmit through the Service.
  • Customer Account: the account issued to your legal entity on signup. Includes API keys, OAuth-connected social profiles, and associated billing state.
  • Platform: a third-party social-media service that the Service integrates with (LinkedIn, Facebook, Instagram, X, YouTube, TikTok, Threads, and others added over time).
  • Platform Terms: the binding terms of service of each Platform, as updated from time to time, which govern your use of that Platform.
  • Documentation: the public materials at https://docs.keygum.com or within the dashboard that describe the Service's functionality and limits.

2. The Service

2.1 Scope

We provide a unified API and dashboard for publishing Customer Content to one or more Platforms. You retain responsibility for the substance of the Customer Content, for the Platform accounts you connect, and for compliance with the Platform Terms.

2.2 Service availability

We use commercially reasonable efforts to keep the Service available. We do not offer a formal uptime service-level agreement below our enterprise tier. Availability can be affected by factors outside our control, including Platform outages, Platform rate-limiting changes, rolling Platform-side authentication revocations, network incidents at the sub-processors enumerated in our Privacy Notice, and maintenance windows announced on the status page.

2.3 Sandbox / test mode

Each Customer Account includes a sandbox environment that exposes mock profiles and fake delivery receipts. Sandbox activity never reaches a real Platform. Test-mode API keys (sk_test_...) are restricted to the sandbox and are rate-limited independently of live-mode keys.

2.4 Changes to the Service

We may add, modify, or remove features, Platforms, or API endpoints. For a material backwards-incompatible change to a stable API endpoint we will provide at least sixty (60) days' prior notice via email to the billing contact and via the dashboard. Platform-side changes imposed on us (for example, a Platform revoking an API endpoint on short notice) are not "material changes to the Service" for this purpose — we will pass them through as soon as practical.

3. Accounts and acceptable use

3.1 Eligibility

You represent that (a) you are at least 18 years of age; (b) you have legal authority to bind the entity named on the Customer Account; (c) you are not a resident of, located in, or acting on behalf of any person, entity, or jurisdiction subject to EU, UN, UK, or US economic sanctions, including without limitation Russia, Belarus, Iran, North Korea, Syria, Cuba, and the Russian-occupied territories of Ukraine; (d) you are not listed on any consolidated sanctions list (EU, OFAC, UN, UK HMT).

3.2 API key security

API keys are bearer credentials. You are responsible for keeping them confidential. Any request received with a valid API key is deemed authorised by you. Revoke compromised keys immediately from the dashboard.

3.3 Acceptable use

You must not, and must not permit any third party to:

  • upload, transmit, or publish content that is illegal in the Customer's jurisdiction, infringes a third-party right, incites violence, constitutes harassment, or violates the Platform Terms;
  • use the Service to send bulk unsolicited messages, spam, or any content that violates applicable anti-spam laws (the EU ePrivacy Directive, the Swedish Marknadsföringslagen, CAN-SPAM, or equivalent);
  • attempt to bypass, disable, or interfere with rate limits, quota enforcement, anti-abuse mechanisms, or authentication on the Service or any Platform;
  • use the Service for automated operations that a reasonable Platform would consider "spam-like" behaviour (mass-following, reciprocal-follow schemes, engagement farming, artificial amplification);
  • reverse-engineer, decompile, or disassemble the Service, except to the limited extent mandatory under EU law (Directive 2009/24/EC Article 6);
  • probe, scan, or test the vulnerability of the Service or any Platform without our prior written consent, except for good-faith security research disclosed under our responsible-disclosure policy;
  • impersonate any person or entity, or misrepresent your affiliation with a person or entity;
  • use the Service to compete with Keygum — for example, to build a directly substitutable social-media-aggregator API product.

3.4 Platform compliance

Your use of each Platform is governed by that Platform's Platform Terms. You are solely responsible for complying with those terms. We disclaim any obligation to monitor Platform Terms for you. If a Platform suspends, rate-limits, or bans your Platform account, that is a matter between you and the Platform; our Service does not protect you from Platform-side enforcement.

4. Intellectual property

4.1 Customer Content

You retain all right, title, and interest in and to the Customer Content, including all intellectual-property rights. You grant Keygum a non-exclusive, worldwide, royalty-free licence to host, process, transform, cache, display, and transmit the Customer Content solely as necessary to provide the Service to you and your authorised users. This licence terminates when the Customer Content is deleted from the Service, subject to the retention windows in Section 11.

4.2 Service IP

The Service itself, including its software, Documentation, branding, and underlying APIs, is the property of Keygum and its licensors. We grant you a limited, non-transferable, non-exclusive licence to access and use the Service in accordance with these Terms during your subscription. Nothing in these Terms transfers ownership of the Service to you.

4.3 Feedback

If you voluntarily give us feedback, suggestions, or ideas about the Service, you grant us a perpetual, irrevocable, royalty-free licence to use that feedback without obligation to you, provided we do not identify you by name without your consent.

4.4 Aggregated and anonymised data

We may compute aggregated, anonymised, or pseudonymised statistics derived from Customer Content and usage patterns (for example, "average optimal post length per Platform") for the purpose of improving the Service. These aggregates never identify you or your end-audience and are not personal data under the GDPR. We own these aggregates. You may object to your data being included in such aggregates at any time via a written request to [email protected]; we will exclude your Customer Account from future aggregates on a commercially reasonable timeline.

5. Fees, taxes, and billing

5.1 Plans and fees

The Service is offered under one free "sandbox" tier and one or more paid subscription tiers. Prices, included quotas, and rate limits are published on https://keygum.com/pricing and rendered in the dashboard. Paid subscriptions are billed monthly in advance unless stated otherwise at Checkout.

5.2 Trial period

New paid subscriptions include a seven (7) day trial after which the first real invoice is automatically charged to the payment method you authorised at Checkout. You may cancel at any time during the trial from the Billing Portal; no charge is levied if the cancellation lands before the trial ends.

5.3 Auto-renewal

Paid subscriptions renew automatically for successive monthly terms unless cancelled. Cancellation takes effect at the end of the then-current billing period; you retain access through the paid period. We do not pro-rate refunds for unused time within a paid period.

5.4 Payments

Payments are processed by Stripe Payments Europe, Ltd. (Ireland) on our behalf. By providing a payment method you authorise Stripe to charge that method under the then-current plan. Failed payments enter the Stripe grace ladder (see Section 5.6).

5.5 Taxes

Stripe Tax determines the applicable VAT based on your billing address and VAT-ID. For EU B2B customers outside Sweden who provide a valid EU VAT-ID verified through VIES, the invoice is issued under the reverse-charge mechanism; you are responsible for accounting for VAT in your own jurisdiction. For Swedish customers, VAT is charged at the standard Swedish rate (currently 25%). For non-EU customers, VAT is not charged.

5.6 Failed payments and grace period

If an automatic charge fails, Stripe retries according to its Smart Retries schedule. For established customers (those with at least one successfully paid invoice), we extend a seven (7) day grace period during which the subscription remains active; we will email reminders at day 3 and day 6. If the invoice is not paid by the end of day 7 we downgrade the Customer Account to the free sandbox tier and revoke live-mode API keys and Platform connections. For brand-new customers whose very first invoice fails, we revert to sandbox immediately; there is no grace period in that case.

5.7 Price changes

We may change plan prices. For price increases on existing paid subscriptions we give at least thirty (30) days' prior notice by email; you may cancel during the notice period without early-termination penalty.

6. Suspension and termination

6.1 Suspension by Keygum

We may suspend the Customer Account (in whole or in part) on written notice (including email) if:

  • you fail to pay an undisputed invoice after the grace period;
  • your use of the Service violates Section 3 in a way that risks harm to us, another customer, a Platform, or the public;
  • a Platform revokes our API access on your behalf and we are unable to deliver the Service as a result;
  • we are legally required to suspend (for example, under a court order or a sanctions determination).

We will restore access as soon as the underlying cause is resolved, where resolution is commercially practicable. A suspension under this Section 6.1 is not a termination; your data is preserved subject to Section 11.

6.2 Termination for convenience

Either party may terminate the paid subscription at any time from the dashboard. Termination takes effect at the end of the then-current billing period. Your Customer Account reverts to the free sandbox tier after the paid period ends. After sixty (60) days of zero activity on the free tier, we may auto-suspend the sandbox; see Section 11.3.

6.3 Termination for cause

Either party may terminate for cause on thirty (30) days' written notice of a material breach that remains uncured. We may terminate immediately, without a cure period, if your breach involves the acceptable-use clauses in Section 3.3(a)-(f).

6.4 Effect of termination

Termination ends the licences granted under Sections 2 and 4.2 as of the effective date. Sections that by their nature should survive — including Sections 4 (with respect to ownership), 7, 8, 9, 11, 12, 13, and 14 — survive termination.

7. Warranties and disclaimers

We provide the Service on an "as is" and "as available" basis. To the maximum extent permitted by applicable law, we disclaim all warranties, whether express, implied, statutory, or otherwise, including any warranty of merchantability, fitness for a particular purpose, non-infringement, and that the Service will be uninterrupted, error-free, secure, or free of harmful components. We do not warrant any result you will achieve from your use of the Service (engagement, reach, conversions, or otherwise), nor any action or inaction by a Platform.

Nothing in this Section limits liability that cannot be excluded under mandatory law (gross negligence, wilful misconduct, death or personal injury, fraud, or comparable exceptions).

8. Liability

8.1 Aggregate cap

To the maximum extent permitted by applicable law, each party's aggregate liability to the other under or in connection with these Terms, howsoever arising (in contract, tort, breach of statutory duty, or otherwise), is capped at the fees actually paid by the Customer to Keygum during the twelve (12) months immediately preceding the event giving rise to the claim. For claims that arise on the free tier (where no fees have been paid) the cap is one thousand Swedish kronor (SEK 1,000) or its equivalent, a de-minimis amount reflecting the non-commercial nature of the free tier.

8.2 Excluded damages

Neither party is liable to the other for any indirect, special, consequential, incidental, or exemplary damages, including lost profits, lost revenue, lost savings, lost data, loss of goodwill, business interruption, or cost of substitute services — even if the party has been advised of the possibility of such damages.

8.3 Carve-outs

Sections 8.1 and 8.2 do not apply to: (a) a party's indemnification obligations under Section 9; (b) breach of Section 3.3 (Acceptable use); (c) breach of Section 4.2 (Service IP) or any reverse-engineering of the Service; (d) amounts owed under Section 5 (Fees); (e) liability that cannot be excluded under mandatory law.

8.4 Allocation of risk

You acknowledge that the pricing of the Service reflects the allocation of risk set out in this Section and that our liability cap is an essential element of the bargain.

9. Indemnification

You will defend, indemnify, and hold harmless Keygum, its affiliates, and its employees from and against any third-party claim, demand, suit, or proceeding, and any resulting loss, damage, cost, or expense (including reasonable legal fees), arising out of or related to:

(a) Customer Content (including a claim that the Customer Content infringes a third-party intellectual-property right, is defamatory, or violates applicable law); (b) your breach of Section 3.3 (Acceptable use); (c) your breach of a Platform's Platform Terms via the Service; (d) any claim by a Platform against us arising out of operations you initiated through the Service in a manner not permitted by the Platform Terms.

We will indemnify you against a third-party claim that the Service, as provided by us and used by you in accordance with these Terms, infringes a third-party intellectual-property right registered in an EU Member State. Our obligation is conditional on you promptly notifying us of the claim in writing, giving us sole control of the defence and settlement, and providing reasonable cooperation.

10. Data protection

We process personal data you submit to the Service as a processor on your behalf, and we process limited account data (for example, the billing contact email) as a controller for our own legitimate purposes. The details are set out in our Privacy Notice and our Data Processing Agreement, each of which is incorporated by reference into these Terms. If a conflict arises between these Terms and the Data Processing Agreement regarding the processing of personal data, the Data Processing Agreement governs.

11. Data retention and deletion

11.1 Active account

We retain Customer Content for the duration of the Customer Account, subject to any configuration you set in the dashboard (for example, an analytics-retention window of 30, 60, or 90 days).

11.2 Termination

On termination, Customer Content enters a thirty (30) day grace window during which you can export or restore the account. After the grace window, Customer Content is deleted from primary storage. Backups are purged within a further ninety (90) days on the standard rotation schedule.

11.3 Sandbox inactivity

If a free-tier Customer Account records zero API activity for sixty (60) consecutive days, we email a warning at day 30 and auto-suspend the account at day 60. A suspended account preserves data for a further thirty (30) days after suspension, after which the account is deleted under Section 11.2.

11.4 Legal retention

Notwithstanding the above, we retain records that we are legally required to retain — for example, accounting records under the Swedish Bokföringslagen (7 years) — for the minimum period required by law. Those records are held by Stripe and our bokföringsprogram, not in Keygum's primary database.

12. Confidentiality

Each party may receive information that is marked confidential or that a reasonable person would understand to be confidential given the nature of the information and the circumstances of disclosure ("Confidential Information"). Each party will protect the other's Confidential Information with the same degree of care it uses for its own Confidential Information of like importance, and no less than reasonable care. Confidential Information does not include information that is or becomes public through no fault of the receiving party, was known to the receiving party before disclosure, is independently developed without reference to Confidential Information, or is rightfully received from a third party without restriction.

13. Governing law and dispute resolution

13.1 Governing law

These Terms are governed by the laws of Sweden, excluding its conflict-of-laws rules and excluding the UN Convention on Contracts for the International Sale of Goods (CISG).

13.2 Jurisdiction

The courts of Sweden have exclusive jurisdiction. The Stockholm District Court (Stockholms tingsrätt) is the court of first instance.

13.3 International arbitration (non-Swedish customers)

If you are domiciled outside Sweden, any dispute, controversy, or claim arising out of or in connection with these Terms, or the breach, termination, or invalidity thereof, will, at either party's election, be resolved by arbitration administered by the Arbitration Institute of the Stockholm Chamber of Commerce under its Rules for Expedited Arbitrations. The arbitration will be conducted by a single arbitrator, in English, with its seat in Stockholm. A party's right to seek interim relief from a court of competent jurisdiction is unaffected.

14. General

14.1 Entire agreement

These Terms, together with the Privacy Notice, the Data Processing Agreement, and any order form, form the entire agreement between you and Keygum regarding the Service and supersede all prior agreements, understandings, and representations.

14.2 Amendments

We may update these Terms. For material changes affecting your rights or obligations we will give at least thirty (30) days' prior notice by email to the billing contact. Continued use of the Service after the effective date constitutes acceptance; if you do not agree, you may terminate under Section 6.2 during the notice period.

14.3 Assignment

You may not assign these Terms or any of your rights or obligations without our prior written consent, except to a successor in interest in a merger, acquisition, or sale of substantially all your assets, provided the successor agrees to be bound. We may assign these Terms to an affiliate or to a successor in interest in a merger, acquisition, or sale of substantially all our assets.

14.4 No waiver

A failure to enforce any provision is not a waiver of the right to enforce it later.

14.5 Severability

If a provision is held unenforceable, the remainder of the Terms stays in effect, and the unenforceable provision is modified to the minimum extent required to make it enforceable while preserving the parties' intent.

14.6 Force majeure

Neither party is liable for a failure or delay caused by events beyond its reasonable control, including natural disaster, war, terrorism, pandemic, labour dispute, Platform outage, or government action — provided the affected party gives prompt notice and resumes performance when the event ends.

14.7 Notices

Notices to Keygum must be sent to [email protected] with a copy to [email protected]. Notices to you are sent to the billing-contact email address on the Customer Account.

14.8 Language

These Terms are executed in English. A Swedish translation may be provided for convenience; in case of conflict, the English version prevails.

Open items pending legal review

The following items are flagged for external counsel to confirm before ratification. They do not affect the binding effect of the draft on customers who accept it — they are markers for where the in-house draft is most likely to be tightened by outside review.

  • Whether the liability cap in Section 8.1 is enforceable as-drafted under the Swedish Contracts Act (Avtalslagen §36) given the free-tier de-minimis cap.
  • Whether Section 13.2's choice of Stockholm District Court fully satisfies Regulation (EU) 1215/2012 (Brussels I Recast) for Customers domiciled in other Member States.
  • Whether Section 9 allocates the platform-related indemnification risk at the level competitors in the space customarily accept.
  • Whether the Swedish Bokföringslagen carve-out in Section 11.4 should be broader (e.g., to reference tax-records retention under the Tax Procedure Act).
  • Whether Section 14.3's successor-in-interest assignment carve-out needs a customer-consent right under Swedish contract doctrine.

Keygum AB, Sweden — [email protected]